Flight Centre (1)
LIVE NATION and FLIGHT CENTRE ANNOUNCE AUSTRALIA & NEW ZEALAND PARTNERSHIP
MELBOURNE, AUSTRALIA – (Sept. 16 2016) - Live Nation Australia and New Zealand, a Live Nation Entertainment, Inc. (NYSE: LYV) company, is pleased to announce an official multi-year partnership with the Flight Centre Travel Group.
Flight Centre will become the official concert travel package partner of Live Nation Australia and New Zealand and marks a new addition to a limited number of exclusive partnerships, joining existing brand partners Telstra, National Australia Bank, Spark, American Express, Europcar and Hilton Hotels and Resorts.
Flight Centre is the largest retailer of travel in Australia and New Zealand. The first Flight Centre store opened in Sydney in 1982, followed in the same year by stores in Melbourne and Brisbane. Today, there are 689 Flight Centre stores in Australia. The bright red signage and iconic ‘Captain’, who has been the figurehead of the Flight Centre brand since 1988, combine to make Flight Centre one of Australia’s most recognised brands.
For the first time, music fans will be able to access exclusive travel packages to their favourite concerts and events across Australia and New Zealand. Flight Centre can combine airfares, accommodation and car hire with preferential access to tickets and VIP concert experiences at Live Nation shows.
Michael Coppel, president and CEO of Live Nation Australia and New Zealand, said: "Partnering with Flight Centre makes perfect sense. Now our guests will be able to enjoy the best experiences possible when attending a Live Nation show. We are looking forward to a fantastic and mutually successful partnership."
Graham Turner, Flight Centre founder, said: “Our new partnership with Live Nation is a very exciting step for Flight Centre. We see a huge opportunity for our travel business across entertainment and, in particular, the live concert business. By packaging bespoke flight, accommodation and Live Nation concert tickets for Australians and New Zealanders, the partnership creates a one-stop shop for our customers. Now, Flight Centre and Live Nation are going to make that journey a simple and seamless experience.”
The Flight Centre partnership was brokered by Sydney-based entertainment partnerships agency, mixitup Australia, a Live Nation Australia and New Zealand joint-venture company.
Greg Segal, managing director of mixitup Australia said: “From our data driven insights, we were able to understand that up to 25% of guests “self-package” and travel from overseas, interstate or intrastate to attend their favourite concerts. The Flight Centre partnership allows us to deliver the best all-around travel and entertainment experiences for these guests. We are very excited to unlock the travel and tourism opportunities across our special events, concerts and festivals with Flight Centre.”
About Live Nation Entertainment:
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation & House of Blues Concerts, LN Media & Sponsorship and Artist Nation Management. For additional information, visit: www.livenationentertainment.com.
About Flight Centre Travel Group:
Launched in 1982, the Flight Centre Travel Group the largest travel retailer in the Southern Hemisphere and one of Australia's most-loved brands. With more than 1500 stores across Australia and New Zealand and 4500 expert travel consultants, Flight Centre is definitely the best place to start any travel journey. Flight Centre's blended business model allows customers to connect with them anyway they desire 24/7.
About mixitup Australia:
Established in 2006, mixitup is a brand entertainment agency, working across Australia, New Zealand and Asia. Music and entertainment is at the heart of the business. For additional information, visit www.mixitup.com.au
For all Live Nation-related enquiries, please contact:
Live Nation Australia and New Zealand
Phone: +61 3 8632 2500
For all Flight Centre-related enquiries, please contact:
Flight Centre Travel Group
Phone: +61 418 750 454
Flight Centre Travel Group (NZ)
For all mixitup Australia-related enquiries, please contact: