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Mardi Gras (12)
2010 Sydney Gay & Lesbian Mardi Gras Parade Highlights!
01.03.2010
Beginning as a civil rights protest in 1978, the Sydney Gay & Lesbian Mardi Gras Parade, now in it’s 32nd year, not only remains a display of solidarity and a demand for equality by the GLBTIQ community, but has evolved into a two-week festival including two of the most famous parties in the world and of course the jewel in the crown - the Sydney Gay & Lesbian Mardi Gras Parade.
The world’s most famous transsexual, Amanda Lepore was thrilled and excited in her role as Chief of Parade, fulfilling her promise to be as naked as possible - bar a few strategically placed rhinestones!
But it was the ANZ bank’s float that unquestionably eclipsed even Amanda Lepore’s glitter and glam, as over 100 ANZ employees shone brighter than a full moon in silver lycra and shiny disco ball helmets!
The ANZ float (a rockin’ blue hummer decked with a boisterous sound system and even a bunch of glitter canons) is a symbol of ANZ’s culturally diverse workforce, and encourages other organisations to follow their lead as Australia’s workforce becomes increasingly colourful.
2010 Sydney Gay & Lesbian Mardi Gras
02.02.2010
While Europe and America hibernate and shiver their way through the chills of winter, things are only starting to heat up down under. It’s summer time in Sydney and nothing makes the city shine more than the infamous Sydney Gay & Lesbian Mardi Gras!!
This year’s festival will paint the town pink whilst showcasing Sydney’s natural beauty to the world!
To get a flavour of the 2010 Sydney Gay & Lesbian Mardi Gras Festival, click here!
We’d like to welcome back our sponsors:
ANZ
Virgin Blue
V Australia
Cockfighter’s Ghost
Events NSW
City of Sydney
Budweiser
GayDar
Mount Franklin and
Atlantis
and thank them for their continued support of the biggest and best-loved Gay & Lesbian community event in the world!
Get nude alongside thousands of others as world famous artist Spencer Tunick creates a ground-breaking artwork on the steps of the Sydney Opera House on March 1st! Sign up to participate here.
Feel the love and feel the spirit, with the most diverse celebration of Gay & Lesbian culture, the 2010 Sydney Gay & Lesbian Mardi Gras.
Happy Mardi Gras!
ANZ Announces Sponsorship of Sydney Mardi Gras 2010
02.02.2010
ANZ has announced its sponsorship of this year’s Sydney Gay and Lesbian Mardi Gras, highlighting its continuing commitment to supporting the Sydney community.
ANZ Managing Director Strategy and Marketing David Lindberg said: “ANZ’s support of the Sydney Mardi Gras Festival reflects our diverse customer base and workforce. It also helps us build stronger relationships with the communities we work and operate in.”
“Over the years, the Sydney Mardi Gras has firmly established itself as one of the most anticipated events in the Sydney social calendar, and we are delighted to be an even bigger part of this iconic festival.
“The Sydney Mardi Gras is enjoyed by many of our staff and many of our customers, and we are delighted to continue to provide our support,” Mr Lindberg said.
More than 100 ANZ employees will participate in the Mardi Gras parade and many others will volunteer during the Festival. ANZ will also sponsor Mardi Gras volunteers and ‘Fair Day’ which will kick-off the Festival.
New Mardi Gras (NMG) Chief Executive Officer Michael Rolik said: “What we love about ANZ is their very real commitment to our community. We are delighted to have them back in 2010 and have been struck by their real drive to engage with our community’s needs and interests.”
Up, Up & A Gay! We're Boeing To Mardi Gras
02.02.2010
There’ll be no shortage of feather boas, sequins and mile-high hair dos when Virgin Blue Mardi Gras-themed flight DJ 857 takes to the skies at 3.45pm on Thursday 25 February.
In celebration of The Sydney Gay and Lesbian Mardi Gras, one of the biggest events on the Sydney calendar, the airline has dedicated an entire commercial flight from Melbourne to Sydney to the glitz and glamour of this annual event.
Tickets for the ‘Up, Up and a Gay’ flight are available for purchase for $199 one-way which includes selected refreshments, goodie bags and very special ‘in-flight’ entertainment by the crew from Leave it to Diva.
Seats are going fast and bookings can be made by calling 13 15 16.
As a special addition, a number of fabulous famous faces are set to join the flight along with one of Virgin Blue’s own ‘drag queen’ cabin crew team member, Ms Marion De-Pilot.
Virgin Blue Chief Executive, Brett Godfrey, said Mardi Gras always attracts a huge amount of travellers from across Australia and around the world.
“People come in droves to Sydney to take part in the celebrations, especially from Melbourne, so we thought it was a great opportunity to quiff our beehives, break out the sequins and kick off the party early by getting into the spirit of Mardi Gras ‘Priscilla’ style on the journey there.”
As the official airline for New Mardi Gras, Virgin Blue and will also feature its very own float in the main parade event on Saturday 27 February.
Brett Godfrey continued, “This is the biggest party in Australia and since Virgin Blue has been in existence we’ve had some kind of affiliation with Mardi Gras.”
Seats on the ‘Up, Up and a Gay’ flight are on SALE NOW for $199!!! Call 13 15 16
Cockfighter's Ghost Wines Supporting BGF
02.02.2010
What a better way to relax and prepare for the Mardi Gras festivities than with a selection of fine wine from our Official Wine partner Cockfighter’s Ghost!
Pooles Rock Wines have put together a range of packages showcasing some of the best premium single vineyard wines Australia has to offer.
And we’re feeling the love from our Official Wine Partner with $20 from every package sold being donated to the Bobby Goldsmith Foundation!
Offer ends February 10 so order now!
Virgin Blue & New Mardi Gras Launch Push For Interstate Visitors
15.01.2010
New Mardi Gras (NMG) and Virgin Blue today announced details of a major push to bring interstate visitors to the 2010 Sydney Gay & Lesbian Mardi Gras.
The two organisations have collaborated to put together five highly integrated deals including airfares, accommodation and event tickets, available through Blue Holidays, the holiday program of Virgin Blue. The packages will allow visitors to get the very best out of Mardi Gras with one simple purchase.
Click here to check out these packages!
Two packages focus on the weekend of the Parade, which this year takes place on 27th February. One other focuses on the Mardi Gras Party weekend of 6th and 7th March. Two further week-long packages offer visitors the chance to enjoy the most exciting week-long program ever offered by New Mardi Gras.
Packages include tickets to many of this year’s Mardi Gras’ most coveted events, including a wide range of parties, arts and cultural events and social events around Sydney’s tourist attractions from Manly Beach to Luna Park. They also include exclusive parade viewing access.
The packages will be promoted through a joint print and online campaign, targeting both interstate markets and New Zealand.
In August 2009, Events NSW research showing that Mardi Gras brought over 21,000 visitors into New South Wales in 2009, generating almost $30 million in new money for the State.
“We are delighted to have these packages out in the market,” said NMG Head of Marketing & Communications Damien Eames. “We have an exceptional season planned and these holidays really make the most of the events we’re hosting all over Sydney.”
Virgin Blue General Manager Public Affairs, Heather Jeffrey, said “Mardi Gras is one of the biggest events on the calendar and we’re pleased to be associated with NMG, working together to package up unique holidays and experiences so travelers can make the most of their time while in Sydney.”
When Love Takes Over! - What Star Studded Line-Up Are they Hiding?!
29.12.2009
We consider the New Mardi Gras crew as part of the mixitup extended family and Sydney’s Gay and Lesbian Mardi Gras is the next massive event on our summer calendar!
In preparation for the two-week cultural festival that is the best gay event in the world, (Shhh don’t tell anyone I’m telling you this!) Greg wears his diamond encrusted tiara ‘round the office, Peita pulls out her sequins and stilettos and Stu, well Stu brushes his bushy locks for once!!! And all the while we work vigorously to provide the best opportunities for our sponsors! Goodness me, it’s exhausting.
As well as securing partnerships with ANZ, Virgin Blue, V Australia, Mount Franklin, Budweiser and Cockfighter’s Ghost, mixitup is facilitating the continuation of Mardi Gras Parade celebrations by producing the first ever Post Parade Carnival!
15,000 Parade volunteers, participants, NMG Members and their friends are invited to keep kicking on at the Show Ring, Dome and Forum at the Entertainment Quarter, Moore Park on the 27th of February!
We want you to keep your frock on, step out of line, forget your choreography from Parade, check out winning floats up close and get loose!
And if that wasn’t enough Mardi Gras madness around the mixitup office, we’ll also be producing the Mardi Gras’ Harbour 10 dance event on the 28th of February to be set at the Fleet steps against the iconic backdrop of Sydney’s Opera House and Harbour Bridge!
Set in the tropical surrounds of the Royal Botanic Gardens, with two beautiful garden dance floors, Harbour ’10 will be the perfect recovery after the Parade the night before.
It’s no wonder they’re expecting a sell-out Harbour party as international and interstate visitors get down with thousands of locals, soaking up the sunshine (and the cocktails) till the sun sets.
Spinning at the Harbourside stage are UK favourites DJ Wayne G and Paul Heron, along with local crowd-pleaser, Paul Goodyear, while DJ’s Sista P, Kitty Glitter and Jason Barry serve up a funky mix of house beats on the upper stage.
And don’t forget Mardi Gras Party on March 6th, David Guetta… Bimbo Jones… and many more top-secret performers. mixitup has the scoop on more international celebrity guests set to rock Mardi Gras 2010, so watch this space for further updates!
Click here to check out 2009 Mardi Gras madness!!
V Australia, Virgin Blue & Pacific Blue Sign Up to Support New Mardi Gras
11.11.2009
New Mardi Gras today announced the signing of a new sponsorship agreement with Sir Richard Branson’s Virgin Blue Airlines group - comprising brand new long haul international airline V Australia, long time supporter Virgin Blue and sister airline Pacific Blue Airlines which flies to New Zealand and the South Pacific Islands.
The new four year agreement, designed to target growth in visitor numbers to the Sydney Gay & Lesbian Mardi Gras will see the airlines assist in promoting the event across a growing network now spanning 28 Australian cities and towns and 13 international destinations including the USA, South Pacific and Southeast Asian countries.
“Mardi Gras is an amazing, spectacular, international celebration and right across our network our team understand the significance and importance of it,” said Heather Jeffery, General Manager of Media and Communications for the Virgin Blue airlines.
“Many of our Virgin Blue team members have had enormous fun supporting Mardi Gras for the past three years and now with an expanding airline network, we look forward to helping bring even more international and local visitors to experience the colour, creativity and community which underpins yet another iconic Sydney event,” she said.
“I am so proud that Virgin Blue is back for another term and tremendously excited that V Australia has come on board,” said New Mardi Gras CEO Anna McInerney.
“We will be encouraging people to fly with New Mardi Gras friendly airlines and Virgin Blue and V Australia’s booking facilities will be easily accessible via the New Mardi Gras website so that patrons can easily access flight prices and times for their trip to Sydney.
In August, Events NSW research showing that Mardi Gras brought over 21,000 visitors into New South Wales in 2009, generating almost $30 million in new money for the State. Of these visitors New Mardi Gras estimates that just under half are international travelers with the US and UK each accounting for just under a third of the total.
Mardi Gras Urges Sydneysiders To Bare All For New Work By Spencer Tunick
05.11.2009
New Mardi Gras announced that a new work called The Base by internationally acclaimed contemporary artist Spencer Tunick would be one of this year's Sydney Gay & Lesbian Mardi Gras Festival, with thousands of Sydneysiders and Mardi Gras visitors expected to participate nude in one of Tunick’s signature groundbreaking art installations on March 1st 2010.
Tunick’s art challenges the preconceived notions of nudity and the culturally charged, often negative, connotations that are associated with it. In his work, it is the beauty inherent in all human beings that prevails. This is Spencer Tunick's first large-scale installation in Sydney.
Born in Middletown, New York in 1967, Tunick currently lives in the Hudson Valley in New York State. Since 1992, he has done more than 95, short-lived, site-specific installations across the United States, Canada, and overseas.
Tunick broke his own record in 2007 when he encouraged more than 18,000 Mexicans to take their clothes off and pose for him at the Zocalo square in Mexico City! Tunick has raised eyebrows by staging mass nude photo shoots in cities from Dusseldorf, Germany, to Caracas, however the Mexico City photo shoot certainly smashed his previous record of 7,000 volunteers set in 2003 in Barcelona, Spain.
“Spencer’s work will be a jewel in the crown of Mardi Gras 2010,” said NMG CEO Anna McInerney. “The installations will take place on the Monday after the Parade and is part of our commitment to providing an array of unique experiences within the two-week festival.”
Tunick’s visit will be supported by NMG with assistance from the City of Sydney.
The artist invites Sydney’s non-gay community to come together and participate with Sydney’s Gay community to make a unique communal artwork.
Those wishing to shed their clothes for art on 1st March 2010 should sign-up at www.mardigras.org.au/tunick.
Nations United A Celebration of Humanity in All of its Diversity!
19.08.2009
The times they are a changin’ – finally!
In 2007 a Human Rights and Equal Opportunity Commission report recommended more than a hundred amendments to federal law in Australia. The then government sidelined the report as too controversial. The community, we were told, was not ready for it. The new federal government introduced many of the reforms in 2008 with little opposition, proving society was in advance of the politicians.
Our Mardi Gras partners and partnerships demonstrate the large intellectual movement afoot in Australia. All of our partners truly believe that it is intolerable for any person, straight or gay to be discriminated against. When “blue-chip” companies recognize sexually - orientated minorities as an attribute of their corporate nature, we can be certain that we are on the path towards treating all citizens of our nation equally.
Change and progress takes time.
Since the 1969 Stonewall riots and the original 1978 Sydney protest march, much has been learnt and achieved. Indeed, not everything has been achieved. But one day it will be.
Our partners and partnerships are stimulating the process of reform. Be sure of that. Together with us in the Mardi Gras spirit, one that has generated reform and challenged the status quo we celebrate, congratulate and pay tribute to our partners.
Acknowledging Mardi Gras as the world’s premiere GLBT festival were our government partners, Events NSW and the City of Sydney. We celebrated with first time sponsors Flight Centre, Midori, Atlantis and Budweiser. Joining us again to create a brave new world was ANZ, IKEA, Red Bull, Gaydar, Virgin Blue, Pump and SX.
Our partners’ bravery and commitment are vital in helping the community achieve the ultimate goal of creating laws that protect minorities and assures all people of a full and equal place in the society of our nation.
Nations United…imagine that!
Yours in unity,
Greg Segal
Director
Mixitup
Mardi Gras Brings in the Pink Dollars!
07.08.2009
New Mardi Gras (NMG) today revealed Events NSW research showing that Mardi Gras brought over 21,000 visitors into New South Wales in 2009, generating almost $30 million in new money for the State.
The research originated from a comprehensive review of the 2009 Sydney Gay and Lesbian Mardi Gras carried out by Events NSW. A face-to-face survey of over 1,200 attendees was carried out by an independent research company on Parade night as well as an online survey of more than 400 Mardi Gras Partygoers.
Key estimates include:
• Over 21,000 visitors from interstate or overseas came specifically for Mardi Gras
• Overseas visitors stayed an average of 10.5 nights in Sydney and NSW
• Interstate visitors stayed an average of 3.9 nights in Sydney and NSW
• Overall direct economic impact into NSW: $29,548,761.
These results mean that Mardi Gras is one of the State’s best performing events on the NSW Master Events Calendar.
The review also included a media monitoring study that found Mardi Gras generated 448 press articles published in interstate and key NSW tourism markets, accounting for a cumulative circulation of over 40 million. Television and radio items broadcast in interstate markets had a cumulative audience of almost 17 million.
“We are delighted at the results this research has delivered,” said NMG CEO Anna McInerney. “Not only do they demonstrate what a major draw Mardi Gras is and its economic significance for the State, but they also help us understand our audience better.”
“Events NSW investment in New Mardi Gras has allowed us to pursue a growth strategy with confidence. There is enormous potential to increase both the volume and quality of visitation and we are absolutely determined to achieve this.”
Events NSW CEO Geoff Parmenter said we are thrilled at the outcome of this research, which clearly shows Mardi Gras is an important Sydney event that successfully drives tourism and generates significant economic benefit for NSW.
“In our role as strategic partner, we worked closely with New Mardi Gras in developing an enduring and sustainable business model that has ensured a future for the event in Sydney.
“Sydneysiders should be very proud of this iconic event. It showcases the diversity of our city to the world and we are confident Mardi Gras will continue to deliver for the State over the coming years.
Sydney 2009 Gay & Lesbian Mardi Gras
10.03.2009
Rio de Janeiro’s Brazilian Carnaval ain’t got nothin’ on Sydney’s Gay and Lesbian Mardi Gras and this year’s festival was no exception! If you missed out on standing on the milk crates along Sydney’s renowned Oxford Street, never fear, we fastened our Gucci seat belts and strapped a dike on a bike in preparation to take you up close and personal on the glitz and glamour that was Mardi Gras 2009. The last time we saw this many men in feathers and beads was when Tom Cruise came out to play while the Mrs was away!
Due to its overwhelming popularity, Fair Day became the official launch party for Mardi Gras 09. Despite the torrential downpour, 25,000 people, a myriad of the diverse community groups of Sydney, turned up to open the festivities, catching some dynamic acts at the Lounge Bar and on the Broadway Stage, strolling amongst the stalls and relaxing on the grassy knolls of Victoria Park (in their raincoats and ponchos of course).
The Mardi Gras Film Festival brought us the very best in internationally acclaimed queer flicks to keep the film buffs ecstatic, while the Festival Bar at the Supper Club provided killer entertainment to all with acts like Trevor Ashley, Kristy Apps and Melissa J Evans, Bob Downe and Dollies and Soldiers.
The lush scenery of Sydney’s Royal Botanic Gardens reminded an international audience why Mardi Gras’ Harbour Party is regarded as one of the world’s most spectacular. Everybody danced well into the evening, Midori cocktail in hand with the magic of Sydney’s Opera House and stunning Harbour Bridge as their backdrop.
This year’s Nations United theme was the perfect Mardi Gras Parade backdrop and provided a warm welcome to our GLBTIQ international guests. Joan Rivers and her acid tongue were stationed on the Pink carpet as one of the celeb hosts for the Foxtel live broadcast. For the first time in 7 years, Foxtel took the Mardi Gras parade into lounge rooms Australia–wide. Certainly a testament to the growth and appeal of the Mardi Gras festival.
As if the excitement, energy and costumes of the parade weren’t enough, the world-renowned post-parade Party had us grooving even further into the night, ending three weeks of pandemonium with a bang!! Thanks Nat Bassingthwaighte!!
Whether you were a boy who likes boys, a girl who likes girls, or any other colour on the GLBTIQ rainbow, people of all walks of life and nationalities united to celebrate, leaving exhausted smiles all the way up the Oxford Street strip.
Check footage from all the Mardi Gras 09 events here at mixituptv

