Mardi Gras (38)

Sydney Gay and Lesbian Mardi Gras Announces Barefoot Wine & Bubbly as a Supporting Partner



Sydney Gay and Lesbian Mardi Gras today proudly announced Barefoot Wine & Bubbly as a Supporting Partner of the Sydney Gay and Lesbian Manrdi Gras for the next three years.

Commentating on the new three-year partnership, Michael Rolik, CEO of Sydney Gay and Lesbian Mardi Gras said: "Barefoot Wine & Bubbly has demonstrated tremendous support for LGBTQI events across the globe and we are delighted to welcome Barefoot Wine & Bubbly on board as a Supporting Partner of Sydney Gay and Lesbian Mardi Gras."

"Barefoot Wine has been STEP'N OUT and PROUD for more than 25 years with the LGBTQI community," said Randy Arnold, Worldwide Ambassador for Barefoot Wine. "The Sydney Gay and Lesbian Mardi Gras is a spectacular celebration of inclusivity, diversity and acceptance and we're happy to join in on all the fun."


Sydney Gay and Lesbian Mardi Gras Announces Ben & Jerry's as Supporting Partner for the 2015 Festival


Ben & Jerry's

Sydney Gay and Lesbian Mardi Gras have today announed Ben & Jerry's as a Suporting Partner of the 2015 Sydney Gay and Lesbian Mardi Gras.

Ben & Jerry's actively campaign on behalf of LQBTQI issues, most recently by demonstrating their support for Marriage Equality through their 'Say I Dough' initiative. The Partnership with Sydney Gay and Lesbian Mardi Gras serves as a further declaration of support for the LGBTQI community.

Commentating on the new partnership, Michael Rolik, CEO of Sydney Gay and Lesbian Mardi Gras said: "ben & Jerry's have shown real passion in supporting the community through their marriage equality campaign and their enthusiasm for partnering with the Sydney Gay and Lesbian Mardi Gras in 2015. We are thrilled to bring them on board as a Supporting Partner this year."

Kalli Swaik, Ben & Jerry's Brand Manager said, "We are immensely proud to be a supporting partner in what is one of Australia's largest celebrations of the gay and lesbian community. Ben & Jerry's prides itself as a social justice company and supporting issues that affect the LGBTQI community is at the core of what our business values."

The partnership was negotiated by mixitup Australia, Sydney Gay and Lesbian Mardi Gras brand partnership agency since 2006.

Sponsorship Up for Mardi Gras



The Sydney Gay and Lesbian Mardi Gras significantly increased it's sponsorship revenue in 2014, according to it's annual report.

The 2014 Mardi Gras report, released last week, showed sponsorship revenue of $1,648,500, a 32% rise from 2013's $1,248,400.

The revenue amounted to $892,500 in cash and in kind deals from the private sector, as well as nearly $800,000 in funding from Destination NSW and the City of Sydney.

Despite the $400,000 boost in sponsorship, ticketing sales and fees dropped significantly, which resulted in a net loss of $177,644.

The strong sponsorship result stemmed from ANZ's significantly increased investment as the festival's first principal sponsor.

The ANZ initiative also included the 'GayTM' activation, which won a Grand Prix award at the Cannes international marketing festival.

Other new partners that contributed to the increase in revenue were Fitness First, Durex and IVF Australia.

Mardi Gras chief executive Michael Rolik said the addition earlier this year of a partnership manager would continue to grow sponsorship as a 'key revenue pillar' for the festival, and he forecast further growth for the 2015 festival.

For more info on how your brand can get involved in 2015, please email:

ANZ GAYTMs wins honours at Cannes advertising awards



Ten bedazzled ATMs that were part of ANZ's sponsorship of Sydney's Gay and Lesbian Mardi Gras took out one of the top honours at the annual Cannes Lions Festival advertising awards.

The bank's GAYTM campaign won a Grand Prix award in the outdoor category at a ceremony held in France overnight.

"We're very pleased that this flagship campaign celebrating diversity, inclusion and respect has been recognised at such a prestigous event, particularly considering the global brands that were also shortlisted," ANZ Managing Director of Marketing Matt Boss said.

Bedazzling ordinary ANZ ATMs with rhinestones, sequins, studs, leather and fur during the Sydney Gay and Lesbian Mardi Gras, Whybin/TBWA Group's colourful work received awards in both the "Promo and Acivation" and "Outdoor" categories.

Outdoor Grand Prix award jury president Jose Miguel Sokoloff said that the ANZ GAYTMs campaign was so popular that even a juror from a competing agency voted for it. He goes on to say, "This won we chose because it's important, it's brave, because it's not necessarily very large but it became very large, and it was pure outdoor."

The festival of creativity runs from 15 - 21 June, includes 12,000 people from 94 countries and this year will see workshops and seminars conducted by business people and celebrities such as Bono, Twitter CEO Richard Costolo and Jonathan Ive from Apple.

For more information on how your brand can get involved in Sydney Mardi Gras 2015 please email:

That's a wrap - Mardi Gras 2014



Spirits were flying high at this year's Sydney Gay and Lesbian Mardi Gras as the streets were filled with partygoers for it's 36th annual parade.

This year's theme was "Kaleidoscope", representing the diversity of the LGBTI community in all it's brillant colours!

All the floats were magical and presented participants and onlookers with amazing costumes and heart felt messages.

The ANZ float proved to be a favourite with the crowd, the 100 plus energetic dancers passed through Taylor square to the cheers of their comrades. This season ANZ also introduced "GayTM's" around Sydney to celebrate the partnership with the Sydney Mardi Gras festival. Decorated in colours, patterns and jewels inspired by LGBTI culture, with each GayTM telling a unique story.

mixitup were proud to produce the stand out float, the Oral B 3D White float featuring Australia's talented Delta Goodrem. Delta performed a medley of hits at The Flinders seats and was accompanied by 16 dancers and 30 marchers. Goodrem wora a custom made white bedazzled outfit from Ms Couture, jewellery from House of Emmanuel and specially crafted pink orchid fairy wings from Creative Works.

SBS2 was the official broadcast partner, and featured a 90 minute special on parade weekend with highlights, interviews and behind the scenes footage. This was the first time in 12 years that the broadcast was free to air on TV, it also was the highest ratings ever with over 200,000 people tuning in.

At the conclusion of the parade, the Party was next to follow at the Entertainment Quater at Fox Studios. With 4 dance arena there was a plethora of talent on hand, from international DJs Derrick Carter and Kim Ann Foxman to our own Tina Arena, who performed a special show for an energetic crowd that danced well into the night.

The 3 week festival had plenty of events in Sydney including Fair Day, this was hugely successful and attracted over 80,000 people. Harbour Party presented by Gaydar saw partygoers boasting on sunshine on the Harbour, enjoying cocktails and listening to tunes from superstars DJ Joey Negro and DJ Paul Goodyear.

A special mention to all our partners for the 2014 season, particularly Mardi Gras' inaugural Principal Partner ANZ. And, of course our new and returning partners: Air Asia, Google, Hungerford Hill, Gaydar, Findlandia, 2dayFM, SBS, Atlantis, Beyond Blue, Coopers, Rock Beauty, V Energy and Relationships Australia.

For more information on how your brand can get involved in 2015 please email


Sydney Mardi Gras a ratings winner!


SBS 2 broadcast

SBS 2 aired a 90-minute special of parade highlights, interviews and behind the scenes footage of the Mardi Gras on Sunday night. It attracted an average 205,000 viewers on OzTAM's overnight ratingds which includes 137,000 (76th overall) in the five-city metro audience and 68,000 from regional areas.

SBS 2's previous most viewed program was Kung Fu Hustle in January, which attracted an average combined metro and regional audience of 165,000.

SBS Director of Television Tony Iffland said the Gay and Lesbian Mardi Gras is an iconic Australian cultural event and a perfect fit for SBS.

"We're thrilled with the results of last night's coverage and are proud that SBS 2, our channel for emerging culture from across the world, broadcast this event free-to-air to all Australians.

Source: AAP

Delta Goodrem shines for Mardi Gras 2014


Delta and Mardi Gras 14

If this year's Mardi Gras is anything to go by, the annual Sydney Gay and Lesbian event could well become a fixture in Delta Goodrem's diary.

"It was so fun, I want to do it all again," the pop pricess told Confidential.

She performed at the after-party last year and was back again for the parade at the weekend.

Confidential marched alongside Goodrem on the parade route, where she was on-board with the Smile With Pride float in her capacity as Ambassador for Oral-B, which was a major sponsor of the overall event.

Goodrem's track, Believe Again, was the perfect song for Mardi Gras float.

Surrounded by 16 dancers and 30 marchers, Goodrem wore a custom-made white bedazzled outfit from Ms Couture, jewellery from House of Emmanuel and specially crafted pink orchid fairy wings from Creative Works.

mixitup Australia produced and managed Delta's spectacular float entry for Oral B 3D White.

"She looks like a Victoria's Secret Angel," said one onlooker.

The float stopped on Flinders Street, where Goodrem and her troupe performed a medley of four of her hits - Heart Hypnotic, Lost Without You, Sitting On Top Of The World and of course, Believe Again.

"Everyone is giving each other hugs and kisses and I love it," she said. "There is so much love and the vibe is electric. I'm feeling incredible."

Other celebrity faces in the parade included Sophie Monk and Jules und, as well as Magda Szubanski, who marched with the Twenty 10 youth support group.

While wife Catherine Martin was in LA ahead of today's Oscars, Baz Luhrmann took his kids to march with the Strictly Ballroom float.


Source: News Corp Australia Picture: Attilia Szilvasi


Delta Goodrem smiles with pride as she performs at Sydney Gay and Lesbian Mardi Gras


Delta Goodrem

Delta Goodrem is set to wow this year's Sydney Gay and Lesbian Mardi Gras parade with a dazzling performance at Flinders Seats viewing area. As the face of Oral-B's new 3D White tooth whitening range, Goodrem will be encouraging parade-goers to Smile with Pride, as she performs from a float adorned with hot pink trees, unicorns, leopards and larger than life smiles.

mixitup are proud to be producing the Oral B 3D White float in this year's parade featuring Delta Goodrem.

In what is said to be a show-stopping performance, Goodrem will perform a medley of her top hits. The Flinders Seats viewing area is proudly presented by Oral B 3D White, a major Partner of the Sydney Gay and Lesbian Mardi Gras Festival.




Thousands of rhinestones, facial hair and vibrant colours - not what you're normally on the look out for when you're hunting down an ATM. But for the duration of Sydney's world famous Gay and Lesbian Mardi Gras, ANZ has glammed up its ATM fleet in celebration of diversity and inclusion.

ANZ has commisioned artists to individually decorate ten "GAYTMs" around Sydney to celebrate our partnership with the Sydney Mardi Gras festival. Decorated in clours, patterns and jewels inspired by LGBTI culture, each GAYTM tells a unique story.

The artworks include the "Hello Sailor" GAYTM, designed to celebrate the Defence Force allowing its members to march in uniform for the first time last year and "Pride", representing the rainbow, a symbol of diversity, amongst others all created in partnership with the LGBTI community.

ANZ's Pride Network promotes diversity, inclusion and respect for the bank's staff and customers worldwide. ANZ has chosen to partner with the Sydney Mardi Gras for the eighth consecutive year, becoming the festival's inaugural principal partner in 2014.

Mark Hand, Chair of ANZ Australia's Divesity Council said: "The association is all about encouraging an environment where everyone feels comfortable being themselves at work. You don't get the benefits of a diverse workforce if some people are expending vast amounts of energy pretending to be something they are not and trying to conform.

We want the best people to work at our organisation and given how many people identify as LGBTI, we want to make sure that everyone feels welcome here at ANZ - regardless of their sexual orientation or gender identity," Mr Hand said.

ANZ is donating ATM operator fees for non-ANZ cardholders from its GAYTMs during the festival to Twenty10, a not for profit organisation that supports young people and their family and friends who are dealing with gender and sexuality issues.

As well as bringing Sydney Mardi Gras to life through each GAYTM design, the ten GAYTMs will print rainbow coloured receipts and selected ANZ ATM screens in metropolitan cities will carry messages of support for the festival.

ANZ's GAYTMs can be found in various locations on Oxford Street, Surry Hills and Bondi Junction. More information including a map of the GAYTM locations can be found here. ANZ will share photos and news about the GAYTMs through social media channels using #GAYTM.


Mardi Gras 2014 is Here!


Season 2014

Things are heating up this summer as the Sydney Gay and Lesbian Mardi Gras kicks off for 2014 this Sunday at Fair Day.

More than 500,000 tourists and Sydneysiders, join in the 3 week festival to celebrate the diversity and culture of the LGBTI community. There is plenty on offer in 2014 including but not limited to Harbour Party, Women Say Something, Pool Party at the Ivy and the world-famous Parade. SBS2 are Mardi Gras' official broadcast partner and will be bringing all the coverage to free TV for the first time in 12 years.

For those who want to dance the night away, Mardi Gras Party at the Entertainment Quater features international US DJ Derrick Carter, Tina Arena and other guests to be announced. The 2014 Party will be bigger and better than ever!

This year's season theme is "Kaleidoscope", representing the diversity of the LGBTI community in all it's brillant colours!

A special mention should go out to all our partners for the season, particularly Mardi Gras' inaugural Principal Partner ANZ. And, of course our new and returning Partners: Air Asia, Google, Gaydar, Findlandia, 2dayFM, SBS2, Atlantis, Beyond Blue, Coopers, Rock Beauty, Hungerford Hill, V Energy and Relationships Australia.

For more information on how your brand can get invlved in 2015 please email:

Happy Mardi Gras!

Sydney's Gay & Lesbian Mardi Gras finds new home on SBS2


SBS secures exclusive television broadcast rights for 2014


SBS today announced it has secured the Australian television broadcast rights to the 36th annual Sydney Gay and Lesbian Mardi Gras, to air exclusively on SBS 2 in March 2014.

A global beacon of pride and inclusion, Sydney Gay and Lesbian Mardi Gras is one of the world's largest and most-loved LGBTQI celebrations, providing an opportunity to commemorate a universal message of diversity and equal rights.

SBS 2 will celebrate the magic of Sydney Gay and Lesbian Mardi Gras in a special broadcast on free-to-air television in 12 years.

SBS Managing Director Michael Ebeid said: "Sydney Gay and Lesbian Mardi Gras is an iconic Australian cultural event, which celebrates diversity. In bringing this year's event free-to-air to all Australians, SBS is delivering on it's purpose to encourage all Australians to understand, appreciate and celebrate diversity and in doing so, we hope to contribute to social cohesion.

"SBS strives to act as a catalyst to encourage national conversations about social inclusion and we're thrilled to have Mardi Gras as part of our programming line-up for 2014."

Director of Television Tony Iffland said: "SBS 2 is about broadcastng relevant, creative and bold event television for younger audiences. Mardi Gras is a great fit for SBS 2. We are delighted that SBS 2, our channel for emerging cultures from across the world, will bring this event free-to-air to all Australians."

"Especially exciting for us is that this is far more than just a Parade broadcast - we're working closely with the SBS team to showcase the breadth and depth of the entire Mardi Gras Festival, and to share the many stories of the dedicated and passionate people, communities and organisations that make it happen," added Mardi Gras CEO Michael Rolik.

For more information please contact our Partnerships Manager, Peita Dixon via email




Sydney Gay and Lesbian Mardi Gras today announced ANZ as the inaugural Principal Partner of the Sydney Gay & Lesbian Mardi Gras. 

The partnership was negotiated by mixitup Australia, Sydney Gay & Lesbian Mardi Gras brand partnership agency since 2006. Greg Segal, mixitup Australia Managing Director said:  “Sydney Gay and Lesbian Mardi Gras is a unique Australian story, a celebration of diversity and beacon of hope and inspiration for LGBTQI communities all over the world.

Commenting on the new three-year partnership, Michael Rolik, CEO of Sydney Gay and Lesbian Mardi Gras said: “We’ve enjoyed a strong relationship with ANZ since 2007 and we’re thrilled to welcome them as our inaugural Principal Partner." 

“Already one of Australia’s most iconic events, we look forward to working closely with the team at ANZ to further grow and develop Sydney Gay and Lesbian Mardi Gras as one of the world’s most recognised celebrations of diversity and inclusion,” Mr Rolik said.

Mark Hand, ANZ Managing Director Retail Distribution and member of the ANZ Diversity Council said: “Building a culture of respect and inclusion is important to our staff, our customers and the communities that we live and work."

“Mardi Gras has become one of ANZ’s most important diversity initiatives and we’re pleased to continue our support of the Sydney Gay and Lesbian Mardi Gras. Our participation as the inaugural presenting partner is a further example of our efforts to support and celebrate diversity,” Mr Hand said.

The partnership will see ANZ further integrated into a wide range of iconic events and activities during the Mardi Gras season, including presenting partner of Fair Day, VIP Parade Viewing Area and the Mardi Gras Workshop. ANZ will also have a major float in the Parade featuring more than 100 ANZ staff from across Australia.  

“Mardi Gras and the values of diversity and inclusion it represents continue to shape the Australian cultural landscape and the addition of ANZ as Principal Partner is acknowledgment of this. It also demonstrates that forward thinking brands, like ANZ, understand the true value of a Sydney Gay and Lesbian Mardi Gras partnership,” Mr Segal said.

Sydney Gay and Lesbian Mardi Gras is recognised world-wide as one of Australia’s most iconic events, attracting thousands participants and spectators generating $30m for the NSW economy each year.

Banks battle to sponsor gay events



*The following article appeared in the Australian Financial Review on 16/11/2013*

There's one group benefiting from the Big Banks super-sized profits as much as bank shareholders: gays and lesbians.

For seven years, ANZ Banking Group has sponsored the Sydney Gay and Lesbian Mardi Gras, but early this month Commonwealth Bank of Australia tried to cut in by offering three times as much money. ANZ swiftly matched CBA's offer and will retain sponsorship rights for the next three years as Mardi Gras's "inaugural principal sponsor".

Spurned by Mardi Gras, CBA has signed a deal to instead become a principal sponsor of next year's Bingham Cup in Sydney, a international competition of gay rugby teams.

CBA chief and passionate All Blacks supporter Ian Narev said the sponsorship showed the bank's commitment to creating an inclusive workplace.

If Australia is going to achieve its very best in sport or business, we need to celebrate diversity," Mr Narev said.

His decision to sponsor the gay rugby competition is especially significant for CBA. The bank's previous CEO, Ralph Norris, had famously campaigned against the introduction of laws giving gay couples in New Zealand the same rights as heterosexual couples.

The Sydney Convicts are the reigning champions of the Bingham Cup, which was created in 2002 and named in honour of Mark Bingham, who founded gay rugby teams in the US.

He died in the September 2011, 2001, attacks, and is believed to have been one of the passengers who fought with hijackers on the plane that crashed into a field in Pennsylvania instead of it's target in Washington, DC. Forty teams from 16 countries competed for the Bingham Cup in Manchester in 2012.

Sydney Convicts founder Andrew Purchas said the tournament helped challenge myths about rugby being a macho sport, as well as of gay men not being tough. It is also the only international rugby competition that Australia has recently won.

"We're having a function at the Australian Rugby Union where we are going to hand them over the Bingham Cup cause it's the only silverware we've got" Mr Purchas said. "Their cabinet is bare, so at least with the Bingham Cup there'll be something in there".

The orgaisation behind Mardi Gras has at times struggled financially and went broke in 2002. A spokeman declined to comment on whether, in light of CBA's offer, it should have been charging more for sponsorship. The deal with ANZ is said to be worth six figures.

Corporate sponsorship of gay events is often seen as a quest for the so-called "pink dollar", but these days companies are more interested in promoting such sponsorship internally to better engage staff.

Mark Hand, who chairs ANZ's diversity council, said the bank's involvement with Mardi Gras demonstrated the importance the bank places on inclusiveness.

It's also a way of getting noticed on Twitter. After conservative commentator Bernard Gaynor tweeted that ANZ's sponsorship of Mardi Gras was "not good PR" the bank received hundreds of tweets in support.


Mardi Gras Announces Profit in 2013 Annual Report


Mardi Gras 2013

The Sydney Gay & Lesbian Mardi Gras has today announced a proft of $45,693 just three years after posting a loss of more than half a million dollars.

The not-for-profit organisation that runs the Sydney Mardi Gras Parade and Festival announced the dramatic return to profit in it's 2013 annual report, released to members last week.

"We have worked hard since the Parade/Party split of 2010 against challenging circumstances of a weakening economy, high dollar and three of the wettest summers in the last decade to return the organisation to profit," the SGLMG Board wrote in a letter to members.

The annual report said the modest profit was an "incredible achievement". One of the events, Fair Day 2013 had outsanding results.

The full artice can be found in full here.

For any more information on Sydney Gay & Lesbian Mardi Gras please click here.



mardi gras parade

It’s that time of year again - Oxford Street is proudly wearing its rainbow colours, feather bowers are a plenty and glitter cannons are ready to explode.

Celebrations for Mardi Gras' fabulous 35th anniversary have officially begun!

In keeping with tradition, Fair Day kicked off the three-week season with 80,000 guests relaxing on the grass, browsing the stalls and taking in the local and international talent on the main stage.

Harbour Party followed, with a slue of international and local DJ’s. Positioned in front of the stunning Sydney Harbour, thousands of international and local partygoers sipped on cocktails and enjoyed the beautiful surrounds.

And as the weekend fast approaches, Sydneysiders and tourists from around the globe are gearing up to celebrate the world famous Mardi Gras Parade and Party.

500,000 people will line the streets to cheer on parade participants as they march up Oxford Street with messages of love. And those lucky enough to have nabbed a ticket to the famous Mardi Gras Party will continue on and dance well into the night.  

For information on how your brand can get involved in the 2014 Mardi Gras season, click here.


Optus Partnership To Put Sydney Mardi Gras On World Stage!



mixitup brokers deal for worldwide distribution of content on Mardi Gras TV

Independent brand entertainment company mixitup, Optus and Sydney’s Gay and Lesbian Mardi Gras have today announced a groundbreaking deal whereby Optus has become the official digital rights partner for the 2012 Sydney Mardi Gras Festival.

The deal is a major coup for the iconic Sydney Mardi Gras, with Optus signing on to produce and distribute exclusive video programming, including a special one hour package of the world famous Parade, behind the scenes footage and festival highlights.

The Sydney Mardi Gras festival will be showcased to a global audience, for the first time at from this Monday. The world famous Parade will be distributed on-line on Sunday March 4 at 7.30pm.

“The new digital rights partnership with Optus demonstrates that there is a new game in town, the production of original video programming specifically for the web, suggests that online video is challenging TV,” said Greg Segal, managing director of mixitup, who devised the Mardi Gras TV concept and partnership.  “Optus’ decision to become the Mardi Gras’ digital rights partner followed the telco’s vision to lead the industry in customer experience by delivering exciting content anywhere, anytime and on any device,” said Segal.

The world famous annual event, now in its 34th year, is made up of the Parade, Party and a 22-day Festival. It places the international spotlight on Sydney and is a major draw card for over 20,000 international tourists each year. “The agreement with Optus now means distribution of this year’s event will also be global,” said Segal.

“In America alone there are 100 million people who access online video on an average day, up 43% from last year, so the potential audience for mardigrastv is enormous,” he said.

Segal said that the Sydney Mardi Gras is a unique Australian story, a celebration of equality and diversity and beacon of hope and inspiration for LGBTQI communities all over the world. mixitup has been proudly managing brand partnerships for Sydney Mardi Gras since 2006.

If you want to know how your brand can get involved in 2013, click here.




Sydney Gay and Lesbian Mardi Gras added to the worldwide media attention surrounding Kylie Minogue’s Sydney Mardi Gras visit by confirming today that the singer will perform live at the Mardi Gras Party — Mardigrasland on Saturday March 3.

“It’s an incredible gift from Kylie to us and without a doubt the jewel in the Mardi Gras Party crown,” says Michael Rolik, CEO of SGLMG. “We are already thrilled to have her watch the Parade with us, so having her perform live at Mardigrasland is a truly unique gift to our community and to Sydney at large.”

This adds to already stellar Party line-up, with singer-songwriter Sam Sparro being another exciting addition. Sparro was recently confirmed to do a special performance at the Party and joins RuPaul, Sneaky Sound System, Chicane and a variety of local and international acts and DJs.

Kylie Minogue is said to be equally thrilled to be back in Sydney performing at the party for the first time in 14 years. “Being part of Mardi Gras this year is so important to me because I know that so many of my fans make up the amazing community it represents,” the songstress said earlier today. “Performing at the Party is my way of saying thanks for 25 amazing years together. It’s been a really beautiful relationship that has always been filled with overwhelming support and a lot of love.”

Minogue is also said to be ‘beyond excited’ to take in the electrifying ambience of the parade and watch Sydney Mardi Gras honorary Kylie float, K25, make its way through the parade. “Our spectacular K25 float pays tribute to two and a half decades of Kylie’s music and features over 200 dancers,” says Rolik. “It’s our community’s gesture of love to a performer who has given us 25 years of amazing artistry and Kylie is returning that love by performing for us later that evening at Mardigrasland.”

Sydney Mardi Gras Party — Mardigrasland — takes place on Saturday March 3 at Playbill Venues and Entertainment Quarter, Moore Park. 10pm — 8am. Tickets at

Parade Viewing Area, Club Tropicana, tickets are also on sale . Members only tickets until February 16th second release $119





The word is out: Sydney Gay and Lesbian Mardi Gras is excited to confirm that Kylie is coming to Sydney Mardi Gras 2012 to party with us all weekend long!

mixitup are proud to be apart of the Mardi Gras team for the fifth consecutive year and in 2012 we look forward to co-producing the world famous Mardi Gras party again.

To hear from the Pop Princess herself, click here.

We are spinning around in excitement to welcome Kylie back to Sydney, as she celebrates a career milestone- 25 years in the music business - with a community that has shown her plenty of love over the years.

To find out more about the 2012 Sydney Mardi Gras Festival, click here.

To find out how your brand can celebrate alongside other Sydney Mardi Gras Major Partners, click here.



assets/images/festivals_small/NMG NEW LOGO :AD.png

Thursday 17th November, marked the start of a new and important chapter in the life of Sydney’s iconic Mardi Gras, with the launch of a new name, logo and community-wide proposition designed to capture the event’s embracing vision as a city-wide celebration of the power and the beauty of diversity.

This memorable day was also a celebration and an acknowledgment of over three decades of successful Mardi Gras events that have helped advance the law reform agenda, and at the same time, increased community respect and love for the LBGTQI community.

In a parallel move, the organisation has changed its name back to Sydney Gay & Lesbian Mardi Gras after almost ten years as New Mardi Gras. The move to the old moniker is in recognition that the event and brand remains owned by the city’s gay & lesbian community, even as it embraces involvement from the wider community.

Along with the new name and new approach, a new logo has been introduced. The logo speaks to the events’ desire to inspire the world to love each other by celebrating the power and beauty of diversity.

In other Mardi Gras news, the Sydney Mardi Gras Festival is set to explode with a wealth of big-name talents, including RuPaul, Dame Edna Experience, Trevor Ashley and Sneaky Sound System gracing the annual smorgasbord of arts, parties and social events, from 12 February till 4 March 2012.

This year’s Mardi Gras Festival boasts over 60 special events – including iconic event favourites like the Parade, Fair Day and Harbour party – and features performances from big international acts as well as the cream of community and homegrown talent.

The team at mixitup are proud to be apart of the Mardi Gras extravaganza for the fifth consecutive year and in 2012 we welcome back returning major sponsors; ANZ, Google, Virgin Australia and Gaydar.

To find out how your brand can get involved in the 2012 festivities click here.



The 2011 Mardi Gras Parade


The weather may have tried to interfere, but the rain failed to dampen the spirits surrounding the 2011 Sydney Gay & Lesbian Mardi Gras Parade.

Streets were covered in every colour of the rainbow as Sydneysiders and tourists, both gay and straight, came out in huge numbers to celebrate the parade.

This years campaign was 'Say Something', topics ranged from the serious side to the flippant but with 15 of the 135 floats’ addressing the issue of same-sex marriage the message was clear and on lookers cheered as the proud 8,500 participants marched for equality.

mixitup were proud to produce two of the stand out floats in the parade- “The Wizards Of Optus” from our proud partner Optus and “The World Is Our Stage” from our passionate partner, ANZ.

Both floats were magical and presented participants and onlookers with amazing costumes and brilliant messages. Expressing to the rest of the world that it is possible for large companies to celebrate and support diversity in the work place, and be apart of events such as Mardi Gras.


Needless to say, it was a very busy weekend for mixitup, we also co produced the Party with Mardi Gras, which attracted over 13,000 partygoers who flew in from all over the globe to attend!

The bold international lineup saw the likes of electro-dance UK superstar Calvin Harris dropping a massive set in the Hordern, alongside the 'Godfather of House', Frankie Knuckles.

Not forgetting the captivating live performances from Alexis Jordon, Wynter Gordon, Dallas Dellaforce, and the amazing stage interpretation of Black Swan.

There is no other party quite like it, and excitement is already building for next year.


Kicking off Mardi Gras season in stellar form, Fair Day saw a record 80,000 guests perched on the grass, browsing the stalls, enjoying the abundance of delicacies offered and of course sharing a few drinks with friends.

The Foxtel Main Stage played host to special guests and emerging Australian talent, who entertained crowds from start to finish.

Crowds flocked to watch the grand Doggywood Dog Show, proudly presented by Eagle Pack Pet Food. The infamous Dulcie Du Jour hosted the show, where Pedigrees of every kind strutted their stuff on the “dog walk”.

We look forward to braving the Australian heat for this fun event again next year!

HARBOUR’ 11 GETS A 10/10

For the second year running mixitup were proud to co produce Harbour’ 11 with Mardi Gras.

Harbour’ 11 is one of the most unique and beautiful parties in the world, and was most certainly a highlight of this year’s Mardi Gras season. Positioned in front of the stunning Sydney Harbour, thousands of international partygoers enjoyed cocktails, sunshine and a very vibrant atmosphere.

Combining powers with the team from Daywash, Harbour’ 11 raised the bar yet again for the 2011 event.

Official Presenting Partner Gaydar helped guests’ slip, slop, slap with their range of sexy sun tan lotion and lip balm.

Harbour '11 featured a phenomenal selection of DJs, both local and international, with sensational live performances by Jessica Mauboy and Peyton.

We’re already looking forward to next year’s event.


A huge thank-you to all of our dedicated Partners- ANZ, Optus, Google, Foxtel on Arena, Virgin Blue, V Australia, Gaydar, Atlantis, Mount Franklin, Canadian Club, Firestick Wines and of course our Government Partners Events NSW and City Of Sydney.

Mardi Gras would not be what it is today without this continuous support, so thank-you for being with us all the way and until next year…


To find out how your brand can get involved click here




Sydney Gay & Lesbian Mardi Gras Parade 2010

It’s summer time in Sydney and nothing makes the city shine more than the world famous Sydney Gay & Lesbian Mardi Gras!

This year’s festival is bigger and bolder than the last with stars like Lily Tomlin, Armistead Maupin, Calvin Harris and Peter Tatchell helping celebrate. The two week festival program consists of over 80 events, with all roads leading to the world renowned Parade on March 5th.

This year's Parade is being overseen by one of the world’s biggest event powerhouses, Ignatius Jones (Sydney Olympics Ceremonies, 2010 Winter Olympics Ceremonies, 2010 World Expo Shanghai). As Artistic Director, he’s set to bring his flair, fearless grand plans and his artistic genius to create a Parade like no other.

To view the full range of exciting events across the Sydney Gay & Lesbian Mardi Gras calendar click here 


A big welcome to Google who are joining Mardi Gras for the first time as a major Partner. Google are leading the globe in workplace diversity and inclusion commitment within GLBT community. Google “don’t just accept difference – we thrive on it. We celebrate it. And we support it, for the benefit of our employees, our products and our community.”

We would like to congratulate our inaugural Diversity Leadership Partner ANZ, for their continued commitment to diversity and inclusion in the Australian work place.

A big thank-you to our broadcast Partner Foxtel on Arena, who always make sure we sparkle for the cameras.

This year we welcome back returning Sponsors Virgin Blue, V Australia, Gaydar, Atlantis, Mount Franklin, Canadian Club and Firestick Wines.

And of course it’s always great to receive recognition and support from our Government Partners- Events NSW and City Of Sydney.

To find out how your brand can get involved click here

So go ahead and get involved in this years celebration… Embrace your inner fabulousness!


Kelly Rowland Kickin’ it with mixitup at Kit & Kaboodle


kelly rowland

There was nothing Diva about Kelly Rowland when she spread the love amongst a very lucky few at a warm up Mardi Gras event last night in Kings Cross!

Kelly joined the notorious transsexual star Amanda Lapore and fellow singer Adam Lambert at King’s Cross’ Kit & Kaboodle last night for an intimate gathering of VIPs.

Where there is smoke, there certainly is fire – this VIP party was the smoke, the Mardi Gras Party will be the fire!

Get your tickets to Mardi Gras Party at the Hordern Pavilion and Royal Hall of Industry this Saturday to see who brings the heat!

Is George Michael partying too hard in Australia to Go-Go!?

Click here to buy tix!

Harbour Party '10


Harbour Party 10

Harbour Party ’10 on Sunday 28th of February certainly was wet and wild and we’re not just talking about the weather! 

Not even a short sun shower could keep revelers away from the picturesque surrounds of the Royal Botanic Gardens with 5000 people turning up to showcase their hot bodies and cheerful dispositions!

mixitup’s production genius shone through the overcast skies, with no effort too great for our extended Mardi Gras family!

Disco was the underlying theme all over the venue, especially the main stage, which was draped in sparkly silver! Party-goers orbited around a gigantic disco ball the size of a small planet, and danced the night away amongst Sydney’s most spectacular Harbour views.

Harbour Party was a wonderful way to rejoice and come together in what was the final event of a memorable Mardi Gras Parade weekend!  

2010 Parade Carnival


mardi gras parade carnival 2010

The community really threw themselves at the new idea of a post-parade celebration with over 9000 Parade volunteers, Parade participants and their party-seeking friends generating a true community atmosphere at the inaugural Parade Carnival!

For one night only, the Byron Kennedy Hall into the Disco Dome with DJs Luke Leal, Alan T and Justin Scott carving up the decks. The Forum Funhouse flaunted Francisco Guerra all the way from San Francisco, Shigeki and Beatrix with their happy house tunes, while the parade buzz continued in the Show Ring with an abundance of food and live entertainment till 6am!

And the best bit about it was – it was FREE!!

Parade participation got you in for free and if you weren’t game enough to strut your stuff down Oxford Street, you only needed to offer a helping hand as a volunteer or a Mardi Gras member for unique access to the exclusive Parade After Party!

Sometimes the best things in life sure are free!

2010 Sydney Gay & Lesbian Mardi Gras Parade Highlights!


2010 mardi gras parade hihlights

Beginning as a civil rights protest in 1978, the Sydney Gay & Lesbian Mardi Gras Parade, now in it’s 32nd year, not only remains a display of solidarity and a demand for equality by the GLBTIQ community, but has evolved into a two-week festival including two of the most famous parties in the world and of course the jewel in the crown - the Sydney Gay & Lesbian Mardi Gras Parade.

The world’s most famous transsexual, Amanda Lepore was thrilled and excited in her role as Chief of Parade, fulfilling her promise to be as naked as possible - bar a few strategically placed rhinestones!

But it was the ANZ bank’s float that unquestionably eclipsed even Amanda Lepore’s glitter and glam, as over 100 ANZ employees shone brighter than a full moon in silver lycra and shiny disco ball helmets!

The ANZ float (a rockin’ blue hummer decked with a boisterous sound system and even a bunch of glitter canons) is a symbol of ANZ’s culturally diverse workforce, and encourages other organisations to follow their lead as Australia’s workforce becomes increasingly colourful.

Boeing to Mardi Gras on Virgin Blue!


virgin blue mardi gras flight

Virgin Blue quiffed their beehives, broke out the sequins and kicked off the Mardi Gras early with the Priscilla-style flight DJ 857 from Melbourne to Sydney.

Arriving in Sydney two days before Parade, guests aboard this ultra-glamorous flight were spoilt with delicious refreshments, goodie bags and very special ‘in-flight’ entertainment by the crew from ‘Leave it to Diva’.

Not to mention the special guest appearance of Virgin Blue’s own drag queen cabin crew team member, Ms Marion De-Pilot!

Click here to check out footage from the flight!

2010 Sydney Gay & Lesbian Mardi Gras


the base spencer tunick

While Europe and America hibernate and shiver their way through the chills of winter, things are only starting to heat up down under. It’s summer time in Sydney and nothing makes the city shine more than the infamous Sydney Gay & Lesbian Mardi Gras!!

This year’s festival will paint the town pink whilst showcasing Sydney’s natural beauty to the world!

To get a flavour of the 2010 Sydney Gay & Lesbian Mardi Gras Festival, click here!

We’d like to welcome back our sponsors:
Virgin Blue
V Australia
Cockfighter’s Ghost
Events NSW
City of Sydney
Mount Franklin and
and thank them for their continued support of the biggest and best-loved Gay & Lesbian community event in the world!


Get nude alongside thousands of others as world famous artist Spencer Tunick creates a ground-breaking artwork on the steps of the Sydney Opera House on March 1st! Sign up to participate here.

Feel the love and feel the spirit, with the most diverse celebration of Gay & Lesbian culture, the 2010 Sydney Gay & Lesbian Mardi Gras.

Happy Mardi Gras! 

ANZ Announces Sponsorship of Sydney Mardi Gras 2010


anz float

ANZ has announced its sponsorship of this year’s Sydney Gay and Lesbian Mardi Gras, highlighting its continuing commitment to supporting the Sydney community.

ANZ Managing Director Strategy and Marketing David Lindberg said: “ANZ’s support of the Sydney Mardi Gras Festival reflects our diverse customer base and workforce. It also helps us build stronger relationships with the communities we work and operate in.”

“Over the years, the Sydney Mardi Gras has firmly established itself as one of the most anticipated events in the Sydney social calendar, and we are delighted to be an even bigger part of this iconic festival.

“The Sydney Mardi Gras is enjoyed by many of our staff and many of our customers, and we are delighted to continue to provide our support,” Mr Lindberg said.

More than 100 ANZ employees will participate in the Mardi Gras parade and many others will volunteer during the Festival. ANZ will also sponsor Mardi Gras volunteers and ‘Fair Day’ which will kick-off the Festival.

New Mardi Gras (NMG) Chief Executive Officer Michael Rolik said: “What we love about ANZ is their very real commitment to our community. We are delighted to have them back in 2010 and have been struck by their real drive to engage with our community’s needs and interests.”

Up, Up & A Gay! We're Boeing To Mardi Gras


mardi gras themed flight

There’ll be no shortage of feather boas, sequins and mile-high hair dos when Virgin Blue Mardi Gras-themed flight DJ 857 takes to the skies at 3.45pm on Thursday 25 February.

In celebration of The Sydney Gay and Lesbian Mardi Gras, one of the biggest events on the Sydney calendar, the airline has dedicated an entire commercial flight from Melbourne to Sydney to the glitz and glamour of this annual event.

Tickets for the ‘Up, Up and a Gay’ flight are available for purchase for $199 one-way which includes selected refreshments, goodie bags and very special ‘in-flight’ entertainment by the crew from Leave it to Diva.

Seats are going fast and bookings can be made by calling 13 15 16.

As a special addition, a number of fabulous famous faces are set to join the flight along with one of Virgin Blue’s own ‘drag queen’ cabin crew team member, Ms Marion De-Pilot.

Virgin Blue Chief Executive, Brett Godfrey, said Mardi Gras always attracts a huge amount of travellers from across Australia and around the world.

“People come in droves to Sydney to take part in the celebrations, especially from Melbourne, so we thought it was a great opportunity to quiff our beehives, break out the sequins and kick off the party early by getting into the spirit of Mardi Gras ‘Priscilla’ style on the journey there.”

As the official airline for New Mardi Gras, Virgin Blue and will also feature its very own float in the main parade event on Saturday 27 February.

Brett Godfrey continued, “This is the biggest party in Australia and since Virgin Blue has been in existence we’ve had some kind of affiliation with Mardi Gras.”

Seats on the ‘Up, Up and a Gay’ flight are on SALE NOW for $199!!! Call 13 15 16

Cockfighter's Ghost Wines Supporting BGF



What a better way to relax and prepare for the Mardi Gras festivities than with a selection of fine wine from our Official Wine partner Cockfighter’s Ghost!

Pooles Rock Wines have put together a range of packages showcasing some of the best premium single vineyard wines Australia has to offer.

And we’re feeling the love from our Official Wine Partner with $20 from every package sold being donated to the Bobby Goldsmith Foundation!

Offer ends February 10 so order now! 


Virgin Blue & New Mardi Gras Launch Push For Interstate Visitors


virgin blue

New Mardi Gras (NMG) and Virgin Blue today announced details of a major push to bring interstate visitors to the 2010 Sydney Gay & Lesbian Mardi Gras.

The two organisations have collaborated to put together five highly integrated deals including airfares, accommodation and event tickets, available through Blue Holidays, the holiday program of Virgin Blue. The packages will allow visitors to get the very best out of Mardi Gras with one simple purchase.

Click here to check out these packages!

Two packages focus on the weekend of the Parade, which this year takes place on 27th February. One other focuses on the Mardi Gras Party weekend of 6th and 7th March. Two further week-long packages offer visitors the chance to enjoy the most exciting week-long program ever offered by New Mardi Gras.

Packages include tickets to many of this year’s Mardi Gras’ most coveted events, including a wide range of parties, arts and cultural events and social events around Sydney’s tourist attractions from Manly Beach to Luna Park. They also include exclusive parade viewing access.

The packages will be promoted through a joint print and online campaign, targeting both interstate markets and New Zealand.

In August 2009, Events NSW research showing that Mardi Gras brought over 21,000 visitors into New South Wales in 2009, generating almost $30 million in new money for the State.

“We are delighted to have these packages out in the market,” said NMG Head of Marketing & Communications Damien Eames. “We have an exceptional season planned and these holidays really make the most of the events we’re hosting all over Sydney.”

Virgin Blue General Manager Public Affairs, Heather Jeffrey, said “Mardi Gras is one of the biggest events on the calendar and we’re pleased to be associated with NMG, working together to package up unique holidays and experiences so travelers can make the most of their time while in Sydney.”

When Love Takes Over! - What Star Studded Line-Up Are they Hiding?!


mardi gras harbour party and carnival

We consider the New Mardi Gras crew as part of the mixitup extended family and Sydney’s Gay and Lesbian Mardi Gras is the next massive event on our summer calendar!

In preparation for the two-week cultural festival that is the best gay event in the world, (Shhh don’t tell anyone I’m telling you this!) Greg wears his diamond encrusted tiara ‘round the office, Peita pulls out her sequins and stilettos and Stu, well Stu brushes his bushy locks for once!!! And all the while we work vigorously to provide the best opportunities for our sponsors! Goodness me, it’s exhausting.

As well as securing partnerships with ANZ, Virgin Blue, V Australia, Mount Franklin, Budweiser and Cockfighter’s Ghost, mixitup is facilitating the continuation of Mardi Gras Parade celebrations by producing the first ever Post Parade Carnival!

15,000 Parade volunteers, participants, NMG Members and their friends are invited to keep kicking on at the Show Ring, Dome and Forum at the Entertainment Quarter, Moore Park on the 27th of February!

We want you to keep your frock on, step out of line, forget your choreography from Parade, check out winning floats up close and get loose!

And if that wasn’t enough Mardi Gras madness around the mixitup office, we’ll also be producing the Mardi Gras’ Harbour 10 dance event on the 28th of February to be set at the Fleet steps against the iconic backdrop of Sydney’s Opera House and Harbour Bridge!

Set in the tropical surrounds of the Royal Botanic Gardens, with two beautiful garden dance floors, Harbour ’10 will be the perfect recovery after the Parade the night before.

It’s no wonder they’re expecting a sell-out Harbour party as international and interstate visitors get down with thousands of locals, soaking up the sunshine (and the cocktails) till the sun sets.

Spinning at the Harbourside stage are UK favourites DJ Wayne G and Paul Heron, along with local crowd-pleaser, Paul Goodyear, while DJ’s Sista P, Kitty Glitter and Jason Barry serve up a funky mix of house beats on the upper stage.

And don’t forget Mardi Gras Party on March 6th, David Guetta… Bimbo Jones… and many more top-secret performers. mixitup has the scoop on more international celebrity guests set to rock Mardi Gras 2010, so watch this space for further updates! 

Click here to check out 2009 Mardi Gras madness!!


Mardi Gras Unveils Key Dates, Venues and.... talent?


mardi gras key dates


As New Mardi Gras' exclusive sponsorship agency we are excited to release some hearty information this week on key dates, venues and talent.  This mob never cease to amaze us and we’ve gotta’ feeling that this year’s Sydney Gay and Lesbian Mardi Gras is going to be magical!


NMG launched its official Season Guide with the front cover based on art commissioned by NMG from local gay artist Scott Elk to bring this year’s Mardi Gras ‘History of the World’ theme to life. 


International and interstate visitors will have the opportunity to experience a variety of queer events in 2010 with gigs in Sydney’s parks, on the harbour, at the zoo, at Bondi, at Manly, at Tamarama, at Luna Park and at the Opera House.


Sydney is the place to be over February/March with no other event providing this kind of diversity of experience and with such a high-octane schedule, you’ll see what Sydney really can do!


Key events include:


Sunday 21st February

Fair Day

Saturday 27th February

Sydney Gay and Lesbian Mardi Gras Parade

Saturday 27th February

Parade Carnival, Entertainment Quarter

Sunday 28th February

Harbour ’10 the perfect recovery to the night before

Monday 1st March

Spencer Tunick installation

Tuesday 2nd March

Fag Tag, Manly

Wednesday 3rd March

Dinner at the Zoo

Thursday 4th March

Burt Bacharach

Friday 5th March

Drag Races, Bondi Beach

Saturday 6th March

Mardi Gras Party

Sunday 7th March

Official After Part, Toybox at Luna Park



and loads, loads more!!!


To get more information on event schedules visit



V Australia, Virgin Blue & Pacific Blue Sign Up to Support New Mardi Gras


New Mardi Gras today announced the signing of a new sponsorship agreement with Sir Richard Branson’s Virgin Blue Airlines group - comprising brand new long haul international airline V Australia, long time supporter Virgin Blue and sister airline Pacific Blue Airlines which flies to New Zealand and the South Pacific Islands.


The new four year agreement, designed to target growth in visitor numbers to the Sydney Gay & Lesbian Mardi Gras will see the airlines assist in promoting the event across a growing network now spanning 28 Australian cities and towns and 13 international destinations including the USA, South Pacific and Southeast Asian countries.


“Mardi Gras is an amazing, spectacular, international celebration and right across our network our team understand the significance and importance of it,” said Heather Jeffery, General Manager of Media and Communications for the Virgin Blue airlines.


“Many of our Virgin Blue team members have had enormous fun supporting Mardi Gras for the past three years and now with an expanding airline network, we look forward to helping bring even more international and local visitors to experience the colour, creativity and community which underpins yet another iconic Sydney event,” she said.


“I am so proud that Virgin Blue is back for another term and tremendously excited that V Australia has come on board,” said New Mardi Gras CEO Anna McInerney.


“We will be encouraging people to fly with New Mardi Gras friendly airlines and Virgin Blue and V Australia’s booking facilities will be easily accessible via the New Mardi Gras website so that patrons can easily access flight prices and times for their trip to Sydney.


In August, Events NSW research showing that Mardi Gras brought over 21,000 visitors into New South Wales in 2009, generating almost $30 million in new money for the State. Of these visitors New Mardi Gras estimates that just under half are international travelers with the US and UK each accounting for just under a third of the total.



Mardi Gras Urges Sydneysiders To Bare All For New Work By Spencer Tunick


spenser tunick mardi gras

New Mardi Gras announced that a new work called The Base by internationally acclaimed contemporary artist Spencer Tunick would be one of this year's Sydney Gay & Lesbian Mardi Gras Festival, with thousands of Sydneysiders and Mardi Gras visitors expected to participate nude in one of Tunick’s signature groundbreaking art installations on March 1st 2010.

Tunick’s art challenges the preconceived notions of nudity and the culturally charged, often negative, connotations that are associated with it. In his work, it is the beauty inherent in all human beings that prevails. This is Spencer Tunick's first large-scale installation in Sydney.

Born in Middletown, New York in 1967, Tunick currently lives in the Hudson Valley in New York State. Since 1992, he has done more than 95, short-lived, site-specific installations across the United States, Canada, and overseas.

Tunick broke his own record in 2007 when he encouraged more than 18,000 Mexicans to take their clothes off and pose for him at the Zocalo square in Mexico City!  Tunick has raised eyebrows by staging mass nude photo shoots in cities from Dusseldorf, Germany, to Caracas, however the Mexico City photo shoot certainly smashed his previous record of 7,000 volunteers set in 2003 in Barcelona, Spain.

“Spencer’s work will be a jewel in the crown of Mardi Gras 2010,” said NMG CEO Anna McInerney. “The installations will take place on the Monday after the Parade and is part of our commitment to providing an array of unique experiences within the two-week festival.”
Tunick’s visit will be supported by NMG with assistance from the City of Sydney. 
The artist invites Sydney’s non-gay community to come together and participate with Sydney’s Gay community to make a unique communal artwork.
Those wishing to shed their clothes for art on 1st March 2010 should sign-up at


Nations United A Celebration of Humanity in All of its Diversity!


Nations United

The times they are a changin’ – finally!
In 2007 a Human Rights and Equal Opportunity Commission report recommended more than a hundred amendments to federal law in Australia. The then government sidelined the report as too controversial. The community, we were told, was not ready for it. The new federal government introduced many of the reforms in 2008 with little opposition, proving society was in advance of the politicians.
Our Mardi Gras partners and partnerships demonstrate the large intellectual movement afoot in Australia. All of our partners truly believe that it is intolerable for any person, straight or gay to be discriminated against. When “blue-chip” companies recognize sexually - orientated minorities as an attribute of their corporate nature, we can be certain that we are on the path towards treating all citizens of our nation equally.
Change and progress takes time.
Since the 1969 Stonewall riots and the original 1978 Sydney protest march, much has been learnt and achieved. Indeed, not everything has been achieved.  But one day it will be.
Our partners and partnerships are stimulating the process of reform. Be sure of that. Together with us in the Mardi Gras spirit, one that has generated reform and challenged the status quo we celebrate, congratulate and pay tribute to our partners.
Acknowledging Mardi Gras as the world’s premiere GLBT festival were our government partners, Events NSW and the City of Sydney. We celebrated with first time sponsors Flight Centre, Midori, Atlantis and Budweiser. Joining us again to create a brave new world was ANZ, IKEA, Red Bull, Gaydar, Virgin Blue, Pump and SX.
Our partners’ bravery and commitment are vital in helping the community achieve the ultimate goal of creating laws that protect minorities and assures all people of a full and equal place in the society of our nation.
Nations United…imagine that!
Yours in unity,
Greg Segal

Mardi Gras Brings in the Pink Dollars!


New Mardi Gras (NMG) today revealed Events NSW research showing that Mardi Gras brought over 21,000 visitors into New South Wales in 2009, generating almost $30 million in new money for the State.

The research originated from a comprehensive review of the 2009 Sydney Gay and Lesbian Mardi Gras carried out by Events NSW. A face-to-face survey of over 1,200 attendees was carried out by an independent research company on Parade night as well as an online survey of more than 400 Mardi Gras Partygoers.

Key estimates include:

• Over 21,000 visitors from interstate or overseas came specifically for Mardi Gras
• Overseas visitors stayed an average of 10.5 nights in Sydney and NSW
• Interstate visitors stayed an average of 3.9 nights in Sydney and NSW
• Overall direct economic impact into NSW: $29,548,761.

These results mean that Mardi Gras is one of the State’s best performing events on the NSW Master Events Calendar.

The review also included a media monitoring study that found Mardi Gras generated 448 press articles published in interstate and key NSW tourism markets, accounting for a cumulative circulation of over 40 million. Television and radio items broadcast in interstate markets had a cumulative audience of almost 17 million.

“We are delighted at the results this research has delivered,” said NMG CEO Anna McInerney. “Not only do they demonstrate what a major draw Mardi Gras is and its economic significance for the State, but they also help us understand our audience better.”

“Events NSW investment in New Mardi Gras has allowed us to pursue a growth strategy with confidence. There is enormous potential to increase both the volume and quality of visitation and we are absolutely determined to achieve this.”

Events NSW CEO Geoff Parmenter said we are thrilled at the outcome of this research, which clearly shows Mardi Gras is an important Sydney event that successfully drives tourism and generates significant economic benefit for NSW.

“In our role as strategic partner, we worked closely with New Mardi Gras in developing an enduring and sustainable business model that has ensured a future for the event in Sydney. 

“Sydneysiders should be very proud of this iconic event.  It showcases the diversity of our city to the world and we are confident Mardi Gras will continue to deliver for the State over the coming years.

Sydney 2009 Gay & Lesbian Mardi Gras


Mardi Gras Parade

Rio de Janeiro’s Brazilian Carnaval ain’t got nothin’ on Sydney’s Gay and Lesbian Mardi Gras and this year’s festival was no exception!  If you missed out on standing on the milk crates along Sydney’s renowned Oxford Street, never fear, we fastened our Gucci seat belts and strapped a dike on a bike in preparation to take you up close and personal on the glitz and glamour that was Mardi Gras 2009.  The last time we saw this many men in feathers and beads was when Tom Cruise came out to play while the Mrs was away! 

Due to its overwhelming popularity, Fair Day became the official launch party for Mardi Gras 09.   Despite the torrential downpour, 25,000 people, a myriad of the diverse community groups of Sydney, turned up to open the festivities, catching some dynamic acts at the Lounge Bar and on the Broadway Stage, strolling amongst the stalls and relaxing on the grassy knolls of Victoria Park (in their raincoats and ponchos of course).

The Mardi Gras Film Festival brought us the very best in internationally acclaimed queer flicks to keep the film buffs ecstatic, while the Festival Bar at the Supper Club provided killer entertainment to all with acts like Trevor Ashley, Kristy Apps and Melissa J Evans, Bob Downe and Dollies and Soldiers.

The lush scenery of Sydney’s Royal Botanic Gardens reminded an international audience why Mardi Gras’ Harbour Party is regarded as one of the world’s most spectacular.  Everybody danced well into the evening, Midori cocktail in hand with the magic of Sydney’s Opera House and stunning Harbour Bridge as their backdrop. 

This year’s Nations United theme was the perfect Mardi Gras Parade backdrop and provided a warm welcome to our GLBTIQ international guests.  Joan Rivers and her acid tongue were stationed on the Pink carpet as one of the celeb hosts for the Foxtel live broadcast. For the first time in 7 years, Foxtel took the Mardi Gras parade into lounge rooms Australia–wide. Certainly a testament to the growth and appeal of the Mardi Gras festival.

As if the excitement, energy and costumes of the parade weren’t enough, the world-renowned post-parade Party had us grooving even further into the night, ending three weeks of pandemonium with a bang!! Thanks Nat Bassingthwaighte!!

Whether you were a boy who likes boys, a girl who likes girls, or any other colour on the GLBTIQ rainbow, people of all walks of life and nationalities united to celebrate, leaving exhausted smiles all the way up the Oxford Street strip.

Check footage from all the Mardi Gras 09 events here at mixituptv